Los Angeles, June 15, 2026 — On Saturday, Fuerza Regida made an unannounced stop at Ici C'est Paris – La Maison Los Angeles, taking over the mic and bringing the house down at the Hollywood Athletic Club, where Paris Saint-Germain has transformed the iconic venue into a four-day immersive destination celebrating the intersection of sport, fashion, music, and culture.
The surprise appearance marked the long-awaited debut of a collaboration between Ici C'est Paris, PSG, and Fuerza Regida — a limited-edition merch collection fusing Parisian style with the raw energy of regional Mexican music. The partnership has been in the making since January 2025, when the band visited the PSG stadium in Paris — a city that holds a special place in the Fuerza Regida story. It was on a Paris runway during Fashion Week that they first performed "Por Esos Ojos," the lead single off their most historic album to date, "111xpantia" — making them the first regional Mexican act ever to take that stage. The album debuted at number two on the Billboard 200, becoming the biggest debut for a musica mexicana album in history.
The collaboration is a historic first on multiple fronts: Fuerza Regida becomes the first Mexican music artist to collaborate with a European football club on a fashion collection, and the first Latin artist to partner with PSG on a merch drop — a milestone that underscores the global reach and growing cultural influence of Mexican music in fashion and beyond.
The moment arrives at a charged crossroads. La Maison Los Angeles opened just days after PSG's UEFA Champions League championship, with the city beginning to host the 2026 FIFA World Cup. Against that backdrop, the Fuerza Regida takeover felt less like a brand moment and more like a cultural statement — and the timing could not be more fitting. In just three days, the band kicks off their first-ever U.S. stadium tour, "This Is Our Dream," opening June 18 at Petco Park in San Diego.
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